Privacy Policy

UNHEWN is a product line under the brand BEKGROUND. At UNHEWN, we value the trust you place in us. That’s why we adhere to the highest standards for secure transactions and customer information privacy. By using our website, you consent to the collection, use, and disclosure of your personal information in accordance with this Privacy Policy.

This policy is subject to and incorporated within our Terms of Use.

COLLECTION OF PERSONALLY IDENTIFIABLE INFORMATION AND OTHER INFORMATION

When you use our website, we collect and store your personal information as provided by you. Our primary goal is to provide a safe, efficient, smooth, and customized shopping experience. This helps us offer services and features tailored to your needs.

In general, you can browse our website without revealing your identity. However, once you provide personal information, you are no longer anonymous to us. While filling forms or placing orders, we indicate which fields are mandatory and which are optional.

You always have the choice not to provide information by opting out of certain services or features. We may automatically track certain information about your activity on our website to conduct internal research on user demographics, interests, and behavior. This information is aggregated and may include:

  • The URL you came from and the one you visit next

  • Your browser information and IP address

COOKIES

We use data collection tools such as cookies to analyze webpage flow, measure promotional effectiveness, and improve security. Some features are only available through the use of cookies.

Cookies help you enter your password less frequently and allow us to show content tailored to your interests. Most cookies are session-based and are removed after you close your browser. You can decline cookies via your browser settings, but this may restrict access to certain features on the website.

Please note that third-party cookies may also appear on some pages. We do not control the use of cookies by these third parties.


INFORMATION WE COLLECT DURING TRANSACTIONS

If you choose to make a purchase on our website, we collect additional information such as:

  • Name, email address, phone number

  • Billing address

  • Payment instrument details (credit/debit card, UPI, etc.)

While some sections of the website can be browsed without registration, placing an order requires account creation. We may also use your contact information to send updates, offers, and recommendations based on your past orders and interests.

USE OF DEMOGRAPHIC / PROFILE DATA / INFORMATION

We use your personal information to:

  • Fulfill your orders

  • Send updates and promotional offers (with opt-out options)

  • Troubleshoot issues and resolve disputes

  • Ensure a safe and secure shopping experience

  • Measure user interest in our products and services

  • Improve our services and site content

  • Detect and prevent fraud or other illegal activities

  • Enforce our Terms of Use

Your IP address helps diagnose server problems and gather demographic data for better service personalization.

SHARING OF PERSONAL INFORMATION

We may share your personal information with our affiliates and corporate entities for:

  • Fraud prevention and investigation

  • Abuse detection across multiple accounts

  • Co-branded services requested by you 

Such entities will not use your information for marketing unless you have explicitly opted in.

We may disclose personal information when:

  • Required by law or legal processes (e.g., subpoenas or court orders)

  • Necessary to enforce our Terms or protect our users and business

  • Responding to intellectual property claims or law enforcement inquiries

In case of a merger, acquisition, business restructuring, or sale, your information may be transferred to the new entity. That entity will remain bound by this Privacy Policy.

YOUR CONSENT

By using our website and/or providing your personal information, you consent to the collection, use, and disclosure of your information as outlined in this Privacy Policy, including any sharing of your data as specified.